Our Story

⛅️  LOOK YAY! draws its inspiration from the Cambodian term for Grandma. This is a heartfelt tribute to my Grandma and a celebration of the resilience of all Southeast Asian women who have paved the way for us. Their sacrifices and strength, enduring the challenges of the Khmer genocide and civil wars, and rebuilding lives in foreign lands for their children’s futures, have brought us to where we are today.

⛅️ The name of this brand is a tribute to the women in our lives—the moms, aunts, and sisters who carried our families on their backs. It’s dedicated to the Grandmas we wish we had known better and the unconditional love we feel from the women who are the driving force in our lives. LOOK YAY! stems from the sacrifice of a matriarch and the love that binds us all. 

⛅️ We pay homage to those we honor by creating pins that join us on life’s journey. Our creations encapsulate our favorite people, traveling with us on backpacks, purses, and more, symbolizing a celebration of the love they’ve given us.

"If Heaven had a phone, I would call you everyday."
This one's for you, Look Yay.